Myth number 1: “Customer Tolerance Time is Zero”.
FMCG thinking is correct: If I am not there on the shelf, chances of my getting sold are zero (which still can be challenged by ‘relationship marketing’…ask your local kirana or medical shop, who are willing to get the...

Advertising works forums have adequately answered the question of when is an Ad considered to have “worked”? Is it upon getting the creative awards? Or upon creating a top-of-the-mind recall of the brand? Or its success is when SALES happens because of it? Thankfully,...

GST Guidelines & Rules are now becoming a reality. Businesses must be aware of the issues and the risks in order to address the opportunities and risks with immediate actions.

Below is SynCore's framework to address the GST Impact. 

• Phar...

Snippets of our recent publications……

Brace for BREXIT

August 3, 2016

Growth in generics prowess: India could also look at becoming a major generic medicines provider to the UK as it looks to expand funding to enhance its National Health Service (NHS).

Javin Bhinde, Managi...

India is the 2nd largest population in the world, has the 3rd largest economy and ranks 2nd in the world in terms of agricultural production. Experts have named India as one of the hottest destinations for food manufacturers, food producers and food ingredient professi...

India’s is the second largest fruit producer in the world. India’s horticulture output, comprising fruits, vegetables and spices, in the year 2014-15 reached a record high of 283.5 million tons (MT)(Source: Assocham, Media Reports, Reed Analysis). It ranks third in far...

​The age old problem

In the last fifty years, the project management body of knowledge has evolved tremendously but the world of projects has not shown commensurate improvement. Numerous studies conducted over the years prove that existing project management practi...

Nutraceutical products can play an unprecedented role in balancing the nutritional intake of an individual in India where the mortality rate is one of the highest in the world. Nutraceutical products are a synthesis between the two segments of Food Processing and Pharm...

SynCore Consulting is now nominated as one of '25 Most Promising Business Consultant Companies in India' by Consultants Review Magazine. You can read a complete interview of Mr. Javin Bhinde, Executive Director - SynCore Consulting Group in the December 2014 issue of C...

The organized retail business in India has come a long way, with its promise to the consumer of better products at better prices. For the owners and managers of the retail business, it has been a mixed story of growth and struggle to achieve economies of scale and prof...